Author name: Zyntra Mirellis

Zyntra Mirellis is a digital culture analyst specializing in the intersection of beauty, social media, and influencer marketing. With a background in visual communications and a certified makeup artistry credential from the London College of Beauty Therapy, she has tracked the rise of over 500 global makeup influencers since 2016. Her insights have been featured in industry reports and trend forecasts for emerging beauty markets.